Fucus vesiculosus Bladderwrack · Seaweed
Mineral-rich brown seaweed from Atlantic coasts, long used in thalassotherapy to soften and condition skin.
Wild · UK, Ireland & Brittany coasts Gathered late summer, low tide Gathered by Sadie
Natural Skincare Specialist · Est. London, 1980s
Skin, restored
the way nature
intended.
For more than three decades, Sadie has cared for skin with botanical therapies drawn from gardens, deserts and the Red Sea: gentle, plant-based treatments tailored to each person, grounded in long practice rather than passing trends.
- Based
- London 51.5°N & Sharm El Sheikh 27.9°N; happy to travel
- Practice
- Plant-based & botanically sourced skincare
- Approach
- Holistic, individual, unhurried
The Botanical Index
Selected plates from a working herbarium, arranged by latitude, from 58°N to 22°N
Northern shores & gardens Britain & Western Europe 48° – 58° N
Hippophae rhamnoides Sea Buckthorn
Bright berry oil rich in omega-7 and carotenoids; valued in Europe for dry, mature and stressed skin.
Wild & grown · European coasts Gathered early autumn Gathered by Sadie
Calendula officinalis Marigold
A cottage-garden classic; its petals make a gentle soother for sensitive, irritation-prone skin.
Grown · English gardens Picked through summer Gathered by Sadie
Matricaria chamomilla Chamomile
A gentle, well-tolerated soother traditionally used to calm redness-prone, reactive and sensitive skin.
Grown · European gardens Picked midsummer Gathered by Sadie
Desert & Red Sea Egypt, Sinai & the Gulf 22° – 31° N
Moringa peregrina Desert Moringa · Ben Oil
Light, non-greasy seed oil long used in the region to protect and soften sun-exposed skin.
Wild · South Sinai & Red Sea Seed gathered after spring Gathered by Sadie
Aloe vera Aloe
Cooling gel for dry, dehydrated or sun-stressed skin, used in Egypt since the Ebers Papyrus.
Grown · Egypt & the Gulf Cut year-round Gathered by Sadie
Boswellia sacra Frankincense Resin
Aromatic resin valued for soothing, anti-inflammatory skincare; traded along the Red Sea for millennia.
Resin trade · Arabia & Horn of Africa
Commiphora myrrha Myrrh Resin
Antiseptic, restorative resin used in ancient Egyptian skin preparations and perfumery.
Resin trade · Arabia & Horn of Africa
A selection, not an inventory; the working herbarium runs far wider than one page. These are the plants most often in Sadie's hands.
On sourcing
Plates marked gathered by Sadie hold plants she collects or grows herself, in the places she lives and works. Resins such as frankincense and myrrh come through the region's age-old trade routes. Wild plants are gathered sparingly and responsibly (several desert species are threatened in their highest habitats) and never taken from protected reserves. The herbarium grows as trusted botanicals prove themselves and new ones earn their place.
The Approach
Gentle by principle,
thorough by habit.
Skin reflects the whole person: diet, climate, stress, season. Sadie's consultations begin with the person, not the product.
Plant-based, always
Every treatment is built on herbal and plant-resin preparations: formulations free from synthetic additives, chosen for their gentleness on skin.
One skin at a time
No two complexions are alike. Each programme is tailored after an unhurried, face-to-face assessment of your skin, history and habits.
Honest expectations
Natural skincare rewards patience. Sadie explains what botanical care can realistically achieve, and when a concern needs a doctor instead.
Areas of Focus
Skin concerns Sadie works with
Plant-based care to calm, balance and support skin; alongside, never instead of, any medical care you may need.
Calming & balancing
- Blemish- and breakout-prone skin
- Redness-prone and reactive skin
- Dry, flaky or eczema-prone skin (comfort care)
- Oily and combination skin
- Sensitive skin and mild irritation
Restoring & renewing
- Dehydrated, dull or tired skin
- Uneven tone and post-blemish marks
- Sun-stressed skin and after-sun soothing
- Natural anti-ageing and firming care
- Whole-skin rejuvenation programmes
About Sadie
Three decades of hands-on skin care.
Sadie Jones Khaled is a natural skincare specialist with over thirty years of experience caring for skin across London and the Gulf. Trained in London in the 1980s, she built her early career in private practice in the capital, where she developed a loyal and international clientele.
Her reputation for discreet, meticulous care led to long-standing engagements with private clients in the Middle East, and in the mid-1990s she moved to Dubai. There, in the Jumeirah district, she worked with several established clinics before opening her own practice, which she ran until 2019.
Throughout her career, one conviction has held steady: that skin responds best to patient, natural care. Her work brings together herbal remedies, botanicals she gathers on her travels, and decades of practical experience into a calm, holistic approach to lasting skin health.
- 1980s · London 51.5°N
Trains in skincare and begins her career in private practice in central London.
- Late 1980s – 1990s
Serves an international private clientele, including long-term engagements in the Gulf.
- Mid-1990s · Dubai 25.2°N
Relocates to the UAE, practising with leading clinics in Jumeirah.
- 2000s – 2019
Establishes and runs her own natural skincare practice in Dubai, also working briefly in Spain towards the end of this period.
- Today 51.5°N27.9°N
Divides her time between London and Sharm El Sheikh, gathering botanicals from both and travelling to private clients.
Your Visit
What a consultation looks like
Unhurried, personal and practical: you leave knowing your skin better than when you arrived.
First · Listen
Consultation
A relaxed conversation about your skin's history, your routine, your lifestyle and what you'd like to change. Sadie examines your skin closely and explains what she sees.
Then · Tailor
Your programme
A personal plan of botanical treatments and simple at-home care, built around your skin and your life, with honest timelines for what to expect.
Ongoing · Tend
Care & review
Treatments unfold over weeks, not minutes. Progress is reviewed together and the programme adjusted as your skin responds and seasons change.
Results & Words
Skin over time,
in clients' own words
Every skin is different, and results vary from person to person. These are shared with each client's permission.
Before & after
Drag the slider on each photo to compare.
BeforeAfterBlemish-prone skin12 weeks
BeforeAfterDull, dehydrated skin8 weeks
BeforeAfterRedness-prone skin10 weeks
BeforeAfterSun-stressed skin6 weeks
In their words
A few notes from clients in London and the Red Sea.
Thank you, Sadie, for coming into my life. If I had not met you, I would still be having the same problem. I used to feel so embarrassed being in a picture, seeing my skin in the mirror. Now I no longer have to feel like that, and that is all because of you.
Another short quote can go here; keep it to a sentence or two.
A third testimonial slot, ready for you to fill in.
Before You Ask
Common questions
The things most people want to know before getting in touch. Anything else? Just ask.
Where do consultations take place?
Sadie divides her year between London and Sharm El Sheikh and sees clients in both. For established clients she is also happy to travel; much of her career has been spent visiting private clients at home.
Do I need to prepare anything for a first visit?
Come as you are, ideally with clean skin and no make-up if you can. A list of the products you currently use, and any medication or diagnosis relevant to your skin, helps Sadie build the fullest picture.
How quickly will I see results?
Honestly: in weeks, not days. Natural skincare works with the skin's own renewal cycle, so most programmes are reviewed over six to twelve weeks. Sadie will tell you at the first consultation what is realistic for your skin, and if she doesn't think she can help, she'll say so.
How do I book, and what does it cost?
By email: there is no online booking, deliberately, because the first conversation matters. Fees depend on the programme and are discussed openly before anything is agreed.
Begin
Your skin has a story.
Let's listen to it.
Consultations are by appointment. Write to arrange a time, or simply to ask whether natural skincare is right for your concern. Sadie will tell you honestly.
- London 51.5° N · 0.1° W Spring & summer, typically
- Sharm El Sheikh 27.9° N · 34.3° E Autumn & winter, typically
Sadie replies personally, usually within two working days. She is based between London and Sharm El Sheikh and is happy to travel to established clients.